Anyone who is in the business of creating experiences knows the value of impact. Impact rightfully measures the outcome of any process or a journey. …

My induction in the design world was not the smoothest. It all started with designing my personal website before I officially labelled myself as a website designer. In the past few years I have worked on writing content for web pages, played around with WordPress (the most awesome open source…

Because senior researchers don’t grow on trees. — Few days ago I was following a discussion on a LinkedIn thread which opened a much-needed discussion on giving opportunities to junior researchers. In no time it picked up traction clearly reflecting the frustration of fellow researchers who are either getting started or transitioning into a research role for various…

Five Point Checklist to finding your niche I spend my time reading a lot of writing advice on the internet. Many of them encourage aspiring writers to finding their niche. Being an aspiring writer myself, I have come to realize that having a niche is one of the building blocks…

I recently created a personal website to launch my research and writing services on the web. As I shared the link to my new home on the internet with my social network, there was one comment that surfaced more than often. I have been wanting to create my own website but no clue where to start. I need help! This was me about a month ago. I created…

As a researcher and journal writer, I find many similarities between journaling and diary studies. In fact, my journal is my personal diary study. In this article, I have explained a self-devised method of journaling that draws inspiration from diary studies methods in user research. My experiments with goal based…

It has been more than two months now that I am quarantined. I was suffering from unusual mental blocks affecting my creative expressions and mundane tasks alike. Every thought and every action sapped way more energy than it normally does. Overwhelmed with manuals and quick guides available on the internet…

Someone published a book on content strategy and the book is red, so that means EMERGENCY and STOP, so it must be very important! — An excerpt from the book — I wasn’t aware of this book on content strategy until recently when a good friend of mine gave it to me sensing my excitement for content. Since then I have come across many articles, e-lessons and posts mentioning one or the other insight from this book.

(No, they are not the same!) The world of content is rather complex. There is a lot of thought that goes behind stringing words together in a sophisticated way. There are elaborate and ongoing roles within organizations wholly dedicated to content solutions. If you are a writer who writes copy…